The internet dominates a large part of most people’s lives these days. It is possible to perform many tasks through the digital world, including selling products and services. You can boost sales with some digital marketing tips. Digital marketing is booming as the world is progressing day by day, new technologies and techniques are also emerging in digital marketing
Digital marketing is a technique to promote products and services in the digital environment. Different virtual channels are used in digital marketing such as advertisements, sponsored posts, and social networks which makes it different from traditional marketing.
Digital marketing brought innovation to the traditional model of doing business. With it, companies and consumers become closer, and it is possible to communicate with the right audience in a way they will understand.
However, it is necessary to know the strategies to achieve an effective result and help in decision making.
In this way, in addition to acting to achieve new sales, your company will be prepared to create more targeted communication with your customer after sales. A CRM, for example, is a tool to manage your customer relationship. Through it, you can gain insights that drive your marketing strategy.
Just posting an image of your product on your social network, without planning, is not enough to attract the public, and ultimately, sales will not happen.
To make the best possible use of each of these media, we have brought in this text 5 digital marketing tips for you to start applying in your business right now! To know, just follow the reading.
1 – Identify the real customer
It is a semi-fictional representation that is more detailed than the target audience and considers physical, behavioral, and psychological characteristics.
The persona is based on real data about your potential customers’ behavior and demographic characteristics, such as gender, age, social class, and geolocation. And it also presents your motivations, goals, challenges, etc.
By identifying the persona of your business, you gain more tools to think about personalized marketing strategies, focused on a specific type of customer and more targeted.
In addition, the persona also provides inputs to create a better relationship with the customer, understanding what they are looking for, their way of thinking, speaking, and acting.
As there are many deals on the internet, one must do segmentation to ensure that the product offered is ahead of the competitor.
This differentiation is more assured through the persona, as it helps you identify potential consumers and create more personalized solutions to overcome this user’s pain.
2 – Keywords
Keywords summarize the main point of an article or post. Those keywords are based in digital marketing.
Keywords are further divided in short tail and long tail.
Short tails are broader terms, with one or two words, that tend to be searched more, and generate good traffic to the site, although the conversion rates are usually not that high.
Long tails are more specific terms, longer than two words.
Using keywords of both types ensures that your content more quickly gets to the persona the company has defined.
There are tools that provide the search volume of searched terms, such as:
- Google Keyword Planner;
Using these tools can be a smart gamble to identify high-impact keyword opportunities and maximize your chances of converting.
3 – Create relevant content
It’s no use attracting clicks if the content on your website or blog isn’t relevant enough to keep your audience interested, right?
The primary focus of all products and services is problem-solving. Thus, try to bring alternatives to the main pains that the public has. It will be better if your product can supply them.
Relevant content helps not only to ensure traffic to your site, but mainly to build an image of authority for your company to the segment before Google and people.
In the long run, this results in conversions and building a loyal following.
Content marketing is a powerful technique for producing relevant content, instead of promoting the brand.
With content marketing, the company helps its audience solve their problems and teaches the user about the subject until they reach a purchase stage.
4 – Invest in social media
Social networks have become a true closer communication channel between the customer and the brand. It represents the company in more intimate and private environments.
Through them, it is possible to make offers, answer questions and criticisms, and promote websites and other relevant content for the enterprise.
Social networks help the humanization of the company because of their proximity to the public. Therefore, it is essential to communicate on an equal footing and maintain a similar language to your persona(s).
A brand present on social networks is also present in the memory of its consumers. This media allows interaction between company and customer and gives the brand the opportunity to get to know its audience more deeply.
5- Apply SEO techniques
SEO or Optimization for Search Engines is a set of techniques that improve the positioning of a website/blog in search engines.
For example, when we search for a particular word on Google, SEO techniques embedded in your content determine its appearance at the top of search results.
The techniques are divided into on and off page.
On-page SEO are actions that can be performed on the page of your business’ website to make it suitable for the user’s experience.
Responsive design, relevant content, and keyword usage are all part of on-page SEO.
Off-page SEO are actions in the website’s code that necessarily need a programmer’s action. This front is made up of improvements in load time, page data changes, among others.
Together, these two techniques guarantee a good ranking in search engines, and when well designed and used, they help in the positioning of your website.
Digital marketing on the rise
Digital marketing is booming as the world is progressing day by day, new technologies and techniques are also emerging in digital marketing.
It is up to the entrepreneur to keep up to date to increase the relevance of their brand more and more.
Knowing your target audience to understand which digital channels they are on is part of a successful plan to define what digital marketing strategies they will use.
Currently, conventional advertising alone is not enough. It is necessary to use the internet as a dissemination and conversion tool. If this is done, it guarantees more customers with less investment.